Oculus Celebrates Socially Conscious Virtual Reality Films at SXSW

3 projects were selected to air in the film festival

Virtual reality: great for intense gaming experiences and apparently, immersive and socially important films. At least that’s what Oculus is trying to create with its VR for Good’s Creators Lab program.

The company’s program pairs VR filmmakers with nonprofits to create compelling films dedicated to a cause. This year, three of the 10 films were chosen as official VR selections at South by Southwest’s film festival. To celebrate, Oculus threw a small activation and celebration at SXSW, where guests could watch the films themselves and even chat with some of the filmmakers and nonprofits involved.

“We really believe that once we saw the impact of VR as an empathy vehicle, we thought it was critical for us to do something to showcase the goodness that the technology provides,” said Paula Cuneo head of partner and strategic marketing at Oculus.

In its second year, Oculus required that participants of the program had more expertise...

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