Oceanhouse Media Launches “Tacky the Penguin” App

Oceanhouse Media has a new kids book app available called Tacky the Penguin by Helen Lester. The new story app is about a penguin who lives by his own rules that saves the penguins in Nice Icy Land from hunters. It includes a number of interactive features such as narration, pan and zoom functionality and autoplay, in which the reader can watch the book like a movie.

Tacky is just one of many book apps from the digital publisher. Oceanhouse Media launched back in January of 2009, as the iPhone app market was heating up. Oceanhouse currently has more than 125 book apps, including about 25 kids books apps. These kid’s book apps include a number of Dr. Seuss eBook apps, The Berenstain Bears eBook apps and an app for Rudolph The Red Nosed Reindeer, based on the 1964 television special.

Oceanhouse has partnerships with publishers to create digital versions of print books, but they also developing app content the way that a traditional publisher would for print by working directly with an author or copyright owner.

“We license content either directly from the author or the publisher and most often we are the content provider of narration, music, filming, and technology,” says Michel Kripalani, president of Oceanhouse Media. “What Random House is to Dr. Seuss in print we are to Dr. Seuss in digital.”

The Dr. Seuss and Berenstain Bears apps include a special kind of panning across the story, to help make the digital reading experience lively. They are some of the most popular book apps in Apple’s App Store; each franchise often occupying multiple positions in the Top 10 Paid Apps in the Books category.