After a successful debut at the Los Angeles Angels season opener last month, The Orange County Register “News Mob” will tackle the relaunch of Disney’s California Adventure the week of June 15.
LA Observed has the memo:
The Register will have photographers, videographers and reporters from sports, real estate, pop culture, theater, food, OC Moms, retail, cities, crime, features, travel, social issues – and virtually every department in our news organization — covering the event. Dozens of Disney fans will also participate in the coverage by contributing photos, memories and reviews of new Disney experiences….
Since April 6 when the News Mob highlighted the Register’s Angels coverage, the Register’s audience for the Angels has exploded. Without counting Opening Day stories, the Angels’ regular coverage in April and May is on pace to reach page view levels only achieved (in our professional sports coverage) by the Lakers during the championship run of 2010. In other words, one of the worst starts in Angels’ history is on par with the Lakers’ victory over the Celtics and the championship parade. The Register is considering several upcoming News Mobs, including Election Day and the Orange County Auto Show.
The OCR might be on to something here. I’m looking forward to see how the “News Mob” tackles other major events throughout the year.