Observer Releases Inaugural L.A. Power 25 List

The New York-centric publisher is going coast-to-coast.

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As it aims to broaden its scope outside New York, Observer is releasing its first L.A. Power 25 list this morning and is getting help from Ray Donovan. The Showtime drama returns for its third season Sunday along with Masters of Sex.

Liev Schreiber‘s fictional L.A. fixer will appear alongside the list of the city’s true power players, which will run online and in the magazine. “It aligns very well with the season three launch initiative of Ray Donovan,” said Matthew Talomie, Observer’s chief revenue officer.

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