Observer Readies New Real Estate Trade Pub

It may not prove to be the wisest decision to launch a commercial real estate trade newspaper in the midst of one of the toughest environments for papers, trade publications and real estate.

But that’s exactly what The New York Observer‘s parent company is planning to do. Observer owner Jared Kushner told The New York Times that his new venture, The Commercial Observer, will debut September 15. The trade, which will focus on the commercial real estate market in New York City, will be delivered free to 10,000 people in the city’s real estate business and will sell subscriptions for $240 a year.

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