Obama-Supporting PAC Touts YouTube's Impact on Election

Priorities USA targeted swing states with anti-Romney pre-roll

Priorities USA Action may have bought tons of Promoted Tweets for Twitter keywords like “2012Election” and “John King” leading up to President Obama’s reelection on Tuesday night. But what the left-leaning political action committee (PAC) had been up to on YouTube for the prior five months probably made a much bigger difference.

In fact, the PAC hit GOP presidential candidate Mitt Romney hard with Bain-related attack ads, constantly targeting YouTube viewers in swing states with pre-roll ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in