Obama Leads Romney In Social Media Activity, Response (But Neither Engage Much With Voters) [STUDY]
There’s been a lot of discussion about how President Barack Obama and presidential hopeful Mitt Romney are using digital media to support their election campaigns, and a new study has revealed that while Obama leads Romney by some distance in the social space, neither candidate is engaging much with voters.
Now in its fourth year, the Project for Excellence in Journalism analyses digital campaign communications, and, for the first time, included Facebook, Twitter and YouTube in its 2012 examination, tracking 782 total posts from both campaigns for fourteen days from June 4 to June 17, 2012.
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