Obama PR: Interviews Over Press Conferences
The New York Times looks into the Obama administration’s communications strategy in a story today, notably that the president prefers interviews as opposed to press conferences.
“…he [Obama] has fundamentally altered the way a president deals with the news media,” writes the Times Peter Baker. “Instead of open-ended sessions with multiple reporters, he prefers one-on-one interviews, particularly with television anchors. He gives far more interviews than his two most recent predecessors did, reflecting the conclusion that the format is a more effective means for getting his message through.”
The
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