Obama on YouTube; FutureWorks CEO: "Treat us like customers"

There is a lot of talk about how much of a role social media and new technology played in Barack Obama’s victory. It’s clear it had some impact but that it worked so well because of the soundness of the campaign’s overall message and the Country’s willingness to accept it.

Now that the campaign is done, we can see an exciting shift in communications happening already. The President-Elect took the simple step of putting of putting his first address on