Harper Reed, the former CEO of T-shirt website Threadless, will leave his penchant for promoting startups behind in order to work on a different sort of campaign. The self-proclaimed "coolest guy ever" has just been named the chief technology officer for U.S. President Barack Obama’s 2012 reelection campaign.
Reed has made his mark in the digital world by bouncing around among companies like hosting services provider Rackspace, addictive T-shirt design site Threadless, and healthcare app startup SugarSnap,
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