In preparation for its implementation of an online pay wall in early 2011, announced last week, The New York Times announced a handful of staff changes at NYTimes.com.
Paul Smurl was promoted to the newly created position of vice president, NYTimes.com paid products, where he will be responsible for the implementation and financial performance of the metered model, as well as growing paid products, crossword subscriptions and mobile game products. Smurl, who had been VP of advertising, reports to The New York Times Media Group senior VP and chief advertising officer and NYTimes.com general manager Denise Warren.
VP of operations and strategy Eliot Pierce was promoted to VP, advertising and digital strategy, business development and ad operations, continuing to oversee digital strategy and business development for NYTimes.com while adding oversight of advertising planning and digital ad operations. He will continue reporting to Warren.
Nick Ascheim was promoted to the newly created post of VP, new ventures, from VP, product management. Ascheim will be tasked with extending the newspaper’s reach into different products, services and platforms, including new video opportunities, and he will now report to Warren.
Former VP, classified products Ira Silberstein was elevated to VP, product management and classifieds, continuing to report to chief technology officer, digital operations Marc Frons and adding oversight of the product-management group.
And Rob Larson was promoted to VP, search products, from VP, digital production. He will continue to manage The New York Times Index, Times Online Services and The Times’ Digital Archive Distribution relationships, adding a focus on its Open Topic platform and semantic Web initiative. Larson continues to report to Frons.
These staff changes will enable us to successfully develop and implement the metered model while we continue to drive our advertising business aggressively forward. As we focus on the year ahead, we are putting the right people in the right places to achieve our long-term goals.