NYT to Add DealBook Staffers

ldealbook06142010.jpgThe New York Times is planning to more than double the headcount at its DealBook mergers and acquisitions blog, The Wall Street Journal reports, citing people familiar with the matter.

According to the Journal, Times Co. brass has approved a DealBook expansion to the tune of “about a dozen people” on top of the eight already working for DB. The Journal also notes that a scaleup at DealBook runs against a trend of cost-cutting at the Times and other newsrooms.

We’re also hearing here at FishbowlNY that the Grey Lady is looking to replenish its DealBook roster. Times spokesman Robert Christie declined to comment to FishbowlNY about the Journal report, but he did say that the paper is looking to expand staff “on a limited, case-by-case basis only.” Earlier this year, DealBook lost one writer, Zachery Kouwe amid a plagiarism scandal.

Conflict between the Times and the Journal has been steadily heating up this year following the launch of the Journal‘s Greater New York section in late April. In the leadup to the Greater New York launch, the Times poached veteran arts reporter Kate Taylor from the Journal. The Journal had hired Taylor specifically to work on Greater New York, and her departure for the rival Times caused considerable consternation among her former colleagues.

A Times franchise since 2006, DealBook, edited by financial-news star Andrew Ross Sorkin, has been a major contributor to the Times‘ business coverage, making it a stiffer competitor to the Journal. Looks like the Times is willing to beef up its high-profile properties, especially when they compete head-to-head with the Journal.