NYT Now and NY Times iPhone Apps to Relaunch in May

The Times is serious about the mobile revolution.

IMG_2023As expected, The New York Times will soon unveil new forms of its NYT Now app and its main iPhone app.

NYT Now will relaunch on May 11 as a free offering. The app currently asks non-subscribers to pay $8 per month for access to curated Times articles and pieces from around the Internet.

The main Times iPhone app will relaunch May 24, alongside the Times’ Apple Watch app. The Times said the new iPhone app will be “visual” and “serendipitous,” and “introduce a new mobile voice.” We wonder how Siri feels about that last part.

Revamping both apps is part of the Times’ new focus on mobile readers and mobile ad dollars. More people than ever consume the news on their phones, so media apps must be up to par. If not, readers will simply look elsewhere for content. And unfortunately, so will advertisers.