NYT Carpetbagger Carr Schools Mag Execs On the New Video Aesthetic

Sometime after lunch at the Magazines 24/7 conference in Midtown yesterday, New York Times media columnist David Carr — moderating a panel on what magazine Web sites are doing with video — summed up what the Times and just about every other publisher is grappling with in traversing video for an increasingly YouTubed audience:

“Get it. Run it. Hit it. Quit it.”

So what’s nytimes.com doing with video?

“We don’t really know. We’re figuring it out as we go along.”

Other

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in