NYT Calls Out Ketchum for Giving WSJ Exclusive on New Wendy's Marketing Campaign
Breaking a news story with only one publication, often referred to as an “exclusive,” is common practice in the PR world. The upside is that you are pretty much guaranteed coverage in a publication, if you work out an agreement with a reporter. The downside is that you’re likely to annoy other reporters covering that beat who know you chose their competitor over them.
Case in point: Ketchum is handling PR for the launch of fast food chain Wendy’s new marketing campaign.
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