NYT: All the News, Less Advertising
VF Daily is reporting that the New York Times has gotten skinnier by trimming the fat, so to speak. When VF randomly took a ruler to the Times pages they discovered that a decade ago there were 5,549 inches set aside for ad space and 2,188 square inches of news. Currently there are 2,524 square inches of column space devoted to news, and 3,359 inches of ad space. Puts a whole new spin on shrinkage factor.
All of which is awesome, if say you actually buy the paper (and we know people do because we often see them on the subway with it).
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