NYPD's Heartwarming Photo Goes Viral

We recently reported on the NYPD’s social media unit and the department’s new-found skill in using Facebook and Twitter to track down criminals. Turns out New York City cops and their spokespeople also know how to use social media to generate some positive PR.

Here’s the story: On November 14, a tourist wandering through Times Square happened upon an officer tending to a barefoot homeless man. According to Officer Lawrence DePrimo, “It was freezing out and you could see the blisters on the man’s feet”–so he decided to stop in a nearby store and buy the guy a new pair of boots.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in