Nymag.com Goes Mobile

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Nymag.com launched a beta mobile site, located at m.nymag.com, that’s accessible from any browser-equipped cell phone with a data plan. The new mobile site features content from four of the magazine’s blogs: Daily Intel on news, The Cut on fashion, Grub Street on food and restaurants, and Vulture on culture and entertainment.

The company said in a statement that the blogs have proven to be traffic drivers on nymag.com, registering almost 10 million page views in November 2008. The desktop site also lets users send restaurant and store listings to cell phones as text messages.

The desktop site will detect if a cell phone is accessing it; if so, it will offer the mobile user the option of switching to m.nymag.com before attempting to render the full-on desktop site.