NYC PSA Helps Girls Deal with Body Image Issues
Marketers may be taught to target women “when they feel least attractive“, but the City of New York has other, more noble ideas. In fact, if we didn’t know better we might say that outgoing Mayor Michael Bloomberg has finally abandoned his fight with Big Soda to pursue a more important goal: helping young women resist the very messages that play on their insecurities to sell them consumer goods.
The NYC Girls Project, aimed at young women aged 7 to 12 throughout the city, will primarily take the form of print bus and subway ads along with the hashtag #ImAGirl, some fitness classes and “a pilot program addressing self-esteem issues for girls at 75 after-school programs.”
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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