NY Times to Invest $50 Million in ‘NYT Global’

You have to spend money to make money.

The New York Times is going all in on its digital future by announcing NYT Global, a team tasked with expanding the Times’ revenue streams outside of America.

In a note to staffers, Times publisher Arthur Sulzberger, CEO Mark Thompson and executive editor Dean Baquet said the paper would be investing $50 million into NYT Global over the next three years.

“Every part of the company, the newsroom, product and technology, advertising and consumer marketing, and data and analytics, among others, needs to think creatively about attracting and retaining a bigger non-American audience and growing revenue outside the U.S.,” wrote the trio.

The NYT Global team is as follows:

Joe Kahn and Stephen Dunbar-Johnson led the recent International work stream, and together they will head NYT Global. Joe, as assistant masthead editor, International, will orchestrate editorial coverage and strategy together with the International Desk and other top newsroom editors. Stephen, as international president, will oversee business operations.

Lydia Polgreen will become an associate masthead editor and editorial director for NYT Global, Joe’s second in command in this endeavor, charged with crafting our approach to new markets and prioritizing international readers.

Paul Walborsky, who in partnership with Lydia, successfully managed the launch of The New York Times en Español, will become senior vice president, International Market Development, where he will be charged with setting up and managing businesses in identified key markets, including those already established in Mexico and China. Craig Smith who oversees our China business operations will now report to Paul.

James Slezak, who has played a central role developing our international digital strategy, will become vice president and chief of operations, charged with coordinating the work of the NYT Global teams and maintaining the overall business case, strategy and vision.

Charlotte Gordon, as vice president, international consumer marketing, will oversee non-U.S. consumer revenue and is successfully driving the strong rate of subscriber growth we are seeing from international markets.

Dan Blumberg, who has led key elements of our mobile and off-platform product, will manage digital product vision as product director, International.

Suzanne Yvernes, as international chief financial officer, will be responsible for tracking and reporting on the group’s financial performance.

Jean Christophe Demarta, as senior vice president, Global Advertising, will continue to lead our efforts to grow our international advertising across all of our platforms.