NY Times Offers Digital Pass to Newsstand Buyers

Buy a paper, read the site.

For those of you who buy The New York Times from your local bodega, we have some good news. Starting today, the print edition will include an offer for a free, one day all-access pass to nytimes.com and all Times apps.

All you have to do is buy the paper (and a pack of mints, because yes, you need them) and check inside for the code that will be sent via text. Once you send the code, a link will be sent back which will allow you to access to the site and apps.

The digital day pass is a smart move by the Times. It exposes print readers to the joys of the digital product. The hope is that some of those people then end up subscribing.