NY Times Makes a Small Bet on Its Future... That Won't Matter Anyway
The NY Times has brought the newspaper business to yet another new low. And this one is ugly.
The “Gray Lady” is looking pretty worn out. Sure, the newspaper business is suffering, and the NY Times has done its best for more than a decade not to adapt to a changing media world. Now, it’s pushing out its paywall model, but it seems safe to guess that the company isn’t willing to bet its future on that. AT least, that’s the conclusion you draw if you get the tip I did today. In a move that’s akin to having a bake sale, the NY Times is launching a new advertising service called TimesLimited.
The second half of the appellation, of course, offers an air of exclusivity, and that’s for good reason.
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