NY Times Investigates PR's "Strategic Word Selection"
Do the words you use in your press release or media alert matter? Of course they do. But, just how much?
In today’s NY Times, JoAnne Kaufman looks into how, “Strategic word selection can catapult an announcement about a study, a product or a “breakthrough” onto the evening news instead of to its usual destination – the spam folder or circular file.”
The story features quotes from a number of PR pros, as well as David B.
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