NY Mag Comm. Manager Dishes on Lohan Spread

Earlier this week, we promised you more background info on the now famous Lindsay Lohan spread in this week’s New York magazine. Well, today we received that info from the magazine’s Communications Manager, Lauren Starke.

Read on for all the juicy details on how the feature came to be, the PR strategy behind it, and of course, the reaction.


How the Lindsay feature came to be:

Our photography director Jody Quon had initially approached photographer Bert Stern about doing a project that revisited his work from the 1960s.

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