NY Jets Put Tweeting and Touchdown In The Same Sentence With Innovative New Campaign
The New York Jets have launched an "aggressive" new marketing campaign, specifically, targeting social media as its medium, finally putting "tweeting" and touchdowns in the same sentence. While the Jets aren't the first NFL franchise to use social media, their campaign is one of the most innovative and comprehensive of any major sports franchise.
The New York Jets have launched an “aggressive” new marketing campaign, specifically, targeting social media as its medium, finally putting “tweeting” and touchdowns in the same sentence. While the Jets aren’t the first NFL franchise to use social media, their campaign is one of the most innovative and comprehensive of any major sports franchise.
Unlike music, film, and television, sports’ teams have been slower to adopt social media; while most teams have Facebook pages and Twitter accounts, the use of social media has yet to be incorporated into the “starting line-up” of most team’s major marketing strategies.
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