Nutella’s Incredible, Unbelievable, Completely Inexplicable—but Totally Legal—PR Blunder
We’re sorry, but let’s be candid about what is going on here: this blog post is a formality.
By now most PR industry professionals and fans of Nutella know that Ferrero, the corporate overlord of the coveted Italian chocolate-hazelnut spread, sent a cease-and-desist letter to Sara Rosso, the blogger, brand advocate and source of energy behind World Nutella Day and its respective social media presences—which includes almost 40,000 likes on its Facebook page.
Ferrero claimed Ms. Russo violated the brand’s intellectual property rights and trademarks, which, from a legal perspective, we’re guessing is true.
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