NTT Docomo and Avex Launch Mobile Content Venture

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NTT Docomo, the Japanese wireless carrier, and Avex Entertainment, Japan’s largest movie and music entertainment company, are investing $66 million in a new joint venture to produce and distribute on-demand mobile video content, MocoNews reports.

The two companies were quick to point out that they don’t plan to retool or redistribute existing content for mobile devices. The report said that instead, the joint venture will produce exclusive mobile content, with “special consideration” given to scripting, editing, and photography and how to tailor it for the mobile environment.”

In a company statement, the joint venture said that after its February debut, they expect to form content-creation partnerships with five video-content production companies, including Fuji Television Network (a nationwide TV network), and Oz Company, whose producer Takashige “Taka” Ichise created hit horror movies such as “Ringu” (the original Japanese version of “The Ring”) and the Hollywood blockbuster “The Grudge.”