NPR’s ‘Snap Judgement’ Looks for Millennial Support on Kickstarter

Do you want the biggest, baddest season of Snap Judgement ever?  How anyone could resist Glynn Washington’s request for donations is beyond me.

Washington, the host of the Snap Judgement podcast you can hear on NPR, and his team are trying to attract new audiences and raise funds for their next season. Snap Judgement is one way public radio has reached out to millennials; in their own words the show is about engagement, according to a release about the crowdfunding:

For the past few years, this multi-platform radio show, unlike any others on NPR, has been drawing from across the demographic spectrum.  Storytelling with a beat, the show uses music and video, incorporates live stage productions that sell out nationwide, encourages web downloads, Twitter and interactive dialogue. In short, Snap Judgement is everything public radio is not known for.

Even more interestingly, Washington says in the video that they’re hitting up the audience last in their fundraising. With backing from PRX and the Corporation for Public Broadcasting, he ditches the usual public radio drive schtick of: “you owe us, really, for all the good that we do,” and gets right to the point: donate for a t-shirt or concert tickets. Donate because you actually like us; which is what Kickstarter is all about to.

The campaign ends on October 10th and they’re almost at their goal of $150,000 to keep the lights on. If you donate, they’ll produce the “biggest and baddestseason yet. It’s not a bad deal. Especially if you can make public radio cool again (was it ever?).