NPR Names Thomas Hjelm Chief Digital Officer

He joins from NYPR.

NPR has named Thomas Hjelm chief digital officer, a new role at the company. Hjelm was most recently executive vp and chief digital officer of New York Public Radio.

Before joining NYPR in 2011, Hjelm worked for NBCUniversal as senior director, content strategy and business operations.

“Tom is joining an organization that continues to innovate across all that we do,” said NPR president Jarl Mohn, in a statement. “He joins an excellent leadership team that has demonstrated a deep commitment to strengthening public service journalism and growing audiences. To further these goals and to solidify our partnership with our Member stations, I wanted someone who had proven digital leadership and direct public radio station experience; Tom exemplifies both.”

Hjelm is succeeding Zach Brand, who is stepping down at the end of April.