NPR Membership Drive Urges Listeners to 'Go Make Babies'

When you hear the words “public” and “radio” together, your mind probably doesn’t turn toward hot and heavy procreation. But a Chicago-based NPR affiliate decided to go bold with its most recent membership drive/PR campaign, stroking its listeners’ fragile egos while simultaneously encouraging them to support NPR in the years and decades ahead by having more babies (who would presumably be “interesting” enough to listen to public radio).

The campaign includes lines like the one above in addition to such timeless brand statements as:

  • “We want listeners tomorrow.
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