Enough acronyms for ‘ya?
Public media companies NPR and WGBH Boston today announced they have made an offer to acquire National Public Broadcasting, LLC (NPB), the leading multi-market sponsorship representative for public television and radio stations.
The offer has been accepted in principle by Williams Communications, Inc., majority owner of NPB.
Combining NPB with NPR Corporate Sponsorship, NPR and WGBH will form a new independent non-profit company to represent sponsorship across all media for public broadcasting. This new entity will become the largest and most comprehensive representative for national and local public radio, television and multimedia.
Robert Williams, who founded NPB in 1997 with his partner Linda Williams and has served as its Chief Executive Officer, will retain that role with the new company. Ken Stern, Chief Executive Officer of NPR, will additionally assume the Chairmanship of the Board of this new entity; Jonathan Abbott, Chief Operating Officer and President-Elect of WGBH, will also serve on the new Board.
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