NPR has announced the hire of Michael Lutzky as vp of business development, a new role for the organization. Lutzky comes to NPR from Oveo Solutions, a consultancy group he founded, but his roots are in journalism; he served as a staff photographer at The Baltimore Sun and The Washington Post earlier in his career.
In a statement, Lutzky described how those dual experiences will help him at NPR. “This role blends two passions of mine; great storytelling and good business,” he said. “My first love was journalism and I was fortunate enough to have had a rich career as a staff photographer at The Washington Post and Baltimore Sun. I transitioned to business and had the same good fortune working with, among others, McKinsey & Company. So to have the opportunity to apply my business skills and experiences to advance and enhance storytelling—and for an organization so committed to mission and impact—is quite meaningful to me.”
Lutzky reports to the COO, but will collaborate with a host of NPR departments. He is tasked with creating new revenue streams for both NPR and its member stations, largely in the form of partnerships.