A number of reports have come out recently claiming that the iPad is cannibalizing PC sales, but today NPD Group has a new report with findings to the contrary.
According to the NPD Group’s Apple iPad Owner Study II report, only 14% of early iPad adopters (iPad owners of six months or more) abandoned a PC purchase for an iPad, and that dropped to 12% of iPad owners who purchased over the past holiday season. The report points out that cannibalization of netbooks is actually down by 50 percent among more recent iPad buyers, as compared to early adopter buyers.
Stephen Baker, vice president of industry analysis at NPD, pointed out that the over $500 Windows consumer notebooks market is where PC sales have been impacted the most, with a 25 percent decline from October 2010 to March 2011. But according to NPD’s Retail Tracking Service, the under $500 segment of the Windows consumer notebook market grew by 21 percent for the 6 months ending March 2011.