NowThis Media has named Tina Exarhos its first chief marketing officer. Exarhos most recently worked as MTV’s CMO and executive vp. She had been with MTV since 1993.
Exarhos also is joining the vc that seeded NowThis, Lerer Hippeau Ventures, as marketing adviser.
“I’ve known Tina for a very long time and can say with conviction that there is no one better in the business,” said Kenneth Lerer, chairman of NowThis and managing partner of LHV, in a statement. “Her knowledge and experience will be invaluable to both organizations, especially at this pivotal point in the growth of NowThis and we couldn’t be more excited to have her join our teams.”