Now if we could only get the last season of 'Whas Heppenin?' on DVD, everything will be just fine.

It’s such an inspiring thing to see the great minds of this business aim their collective intellect towards our industry’s pressing problems, such as the fact that DVD sales are about as robust as the US soccer team.

How does top News Corp. muckity muck Peter Chernin explain the slump to some indifferent journalists last afternoon at the Deutsche Bank Media Conference at the Miramar in Santa Monica? It’s the content, stupid, according to Variety.

On the softening DVD market, he said, “Marginal titles and marginal catalog aren’t performing well, and I guess that’s the way life is going to be.”

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