As part of our Inside Facebook Gold research and data membership service, we recently released the September 2010 edition of the Facebook Global Language Report. The Global Language Report presents audience growth data for Facebook’s top site languages, splitting these language markets by demographic and by geography.
Over half of Facebook’s more than 500 million users interact with the site, and its apps, advertisements, fan Pages, and events, in a language other than English. As the Facebook ecosystem continues to grow and diversify around the world, we encourage those working within it to consider not only country markets, but language markets when designing advertising and marketing campaigns.
While the English-language market continues to be an important part of the overall landscape, the articles below highlight why other, still-uncrowded, language market may be worth paying attention to now:
- Facebook’s Spanish-Language Market Marked by Fragmentation, but Promises Opportunity
- Arabic Takes a Clear Growth Lead Among Facebook’s Top Languages in August 2010
- Where is Facebook’s Chinese-Language Population Heading? A Look at Future Growth and Reasons to Invest
To learn more about this report, or to download it as part of your membership, please visit Inside Facebook Gold.