Not Now, Honey ... I Have My iVillage Fantasy Celebrity League Draft
Fantasy baseball, fantasy football, fantasy basketball, fantasy hockey, fantasy soccer, fantasy golf, fantasy NASCAR … fantasy celebrity?
iVillage announced the launch of The iVillage Fantasy Celebrity League Game, in which players draft teams of celebrities and earn points based on how many times their “players” are mentioned in gossip blogs or entertainment news outlets.
The iVillage Fantasy Celebrity League Game is being powered by Fafarazzi, which created the fantasy celebrity league category in 2006 and has deployed white-label versions to media outlets including VH1, Lifetime, and Fox.
iVillage vice president of audience development Michele Mitchell said:
We’re thrilled to now provide our iVillage community of 30 million-plus women with the ultimate in entertainment gaming at their fingertips.
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