Not Much Room To Sell a Kid a Cell Phone

Cell phone companies targeting younger teens might need to change their marketing approach over the next few years. According to a new report from MultiMedia Intelligence, there aren’t a whole lot of 12- to 17-year-olds left in the US without a mobile device. At the end of 2007, more than 16 million kids in that age group had a cell phone, up 12% from 2006. Don’t expect this type of growth to continue, the market researcher warns, because forecasts predict only an additional million subscribers through 2012 due to near market saturation.