Not All Green News is Good News, Americans Say

You see those ads about big companies cleaning up oil spills and ads about huge firms taking steps to “go green.” But do you believe them?

Not really. Results from the third annual “Gibbs & Soell Sense & Sustainability Study” show despite news coverage on corporations going green, most consumers are still highly skeptical of corporate commitment to the environment. But they are still intrigued.

“Sense & Sustainability” shows only 21 percent of Americans believe corporations are truly good stewards of the Earth.

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