While some application developers are claiming that the Facebook Platform is “dead,” that’s not quite true for everyone. While many developers have experienced a dip in traffic since the Facebook redesign, many are still growing – and a few are growing quite rapidly.
One such developer that has experienced anything but a slowdown since the new Facebook launched is Causes. In the last 30 days, Causes’ traffic (counted by monthly active users) has increased 200% – from 3.1 million monthly users on September 22 to 9.3 million today. That’s by far the biggest jump we’ve seen of any application in the last month.
Here’s the Causes traffic chart for the last 30 days (click to zoom in):
Why has Causes done so well, when others have suffered traffic drops? Here are a few possibilities:
- Causes is riding the wave of interest in and grassroots activism around the US elections, particularly the sky-high level of interest on Facebook in the Presidential election, foreign policy issues, and numerous local ballot issues.
- Causes, along with iLike, was named one of the two inaugural “Great Apps” by Facebook back at f8 in July. Facebook’s Ben Ling (now at Google) said at the time that Great Apps appear more like native Facebook applications, meaning they “gain visibility similar to that of our own applications.” It’s possible that Causes is seeing some of the benefits of its Great Apps designation, either through increased News Feed distribution, greater profile publisher visibility, or higher communication channel limits.
- Causes has made some design changes that have led to significantly increased viral growth.
- Unlike applications that depend more on the profile box, Causes’ usage dynamics are more dependent on requests, notifications, and wall posts.
While we await comment from Causes on what exactly is causing the rise, it’s clear that some applications are still growing quickly in the new Facebook world.
Why do you think Causes has shown this kind of astounding post-redesign growth?