Nostalgic No More: Trollbäck + Company Rebrands TV Land

With its Nick at Nite orgins, TV Land has long been associated with classic sitcoms such as Bewitched, Mister Ed, and the infectious, toe-tapping opening credits of My Three Sons. The network’s stylized logo (at left), evoking the technicolor geo-whimsy of the zippy 1950s, was a perfect fit for that programming, but when the TV Land line-up evolved to include more modern syndicated shows (Everybody Loves Raymond, Boston Legal) and orginal programming devoid of nuclear families and happy homemaker-witches in prim dresses (Hot in Cleveland, The Exes), its branding remained tied to the atomic age.