Norm Pearlstine: Editors Need to Be Marketers

He's OK with native advertising, too

Norm Pearlstine’s return to Time Inc. as chief content officer and the accompanying move to have editors report to the business side has raised concerns in journalistic circles that editors will no longer be safe from financial pressures. Pearlstine said today he had “no fear” of Time Inc.’s brands being undermined but that editors today need to think of themselves as marketers.

Pearlstine made his comments during a wide-ranging conversation with the Pulitzer-winning journalist Alex Jones at Bryant Park Grill today.

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