Nook Friends is a Shot Across the Bow of eBook Lending Sites

B&N announced an update today for the NookColor, and alongside the new apps (email, web browser), Flash support, and the new Nook App Store was one feature that didn’t get the attention it deserved.

One of the apps that comes with the update is Nook Friends. This app is designed to help readers form virtual book clubs (like GoodReads) but it also will let you share an eBook. That could be a serious blow to the eBook lending sites if properly managed.

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