Non-Profit Startup's 'I Killed a Man' Clip Goes Viral
In case you haven’t seen the taped confession of a real-life drunk driver who killed a man, here it is. It’s gone viral over the past few days.
Unlike Werner Herzog‘s recent texting and driving film, this clip is not a PSA but rather a prime example of content marketing via website/startup/”social movement” Because I Said I Would.
Matthew Cordle really did kill a man while driving drunk, and he really was indicted today. His attorneys downplay the concept of the video as a defense strategy, but they also told the press that that a severe sentence “would send the wrong message to people trying to take responsibility for a crime.”
Interesting.
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