No More Drama for P&G
In a Bloomberg story, P&G is talking up some big numbers resulting from the Old Spice/Isaiah Mustafa “Smell Like a Man Man” campaign:
— Number of impressions (people who saw, read, or heard about commercials): 1.8 billion.
— Number of YouTube views for Old Spice and related videos: 140 million and counting.
— Increase in Twitter followers for Old Spice: 2,700 percent.
With increasing activity on social media, P&G has big plans for Twitter, Facebook, and YouTube.
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