Facebook Halting Device-Level Reporting for Mobile App Ads
Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads.
Facebook began alerting advertisers last week that they will no longer receive data on device IDs from Mobile Measurement Partners for their mobile application ads.
A SocialTimes reader shared the following email they received from Facebook:
People use multiple devices and are constantly switching between them throughout the day. This activity is becoming more prevalent, with Facebook now accessed the most through mobile devices. As the trend continues, we believe people-based measurement — focusing on audiences instead of devices — is the foundation for determining advertising effectiveness across all of digital.
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