No, Maria Sharapova Will Not Change Her Name to 'Sugarpova'

Personal branding: what does it even mean? For top tennis star Maria Sharapova, it means attaching your name to Every. Single. Product. you possibly can. But even the most unapologetic self-promoter must draw the line somewhere, and for Sharapova that line is the very name her parents gave her.

The world’s wealthiest female athlete may have announced her decision not to legally christen herself “Sugarpova” after the candy line of the same name. Yes, she took the time to let everyone know that she would not take the plunge after letting everyone know that she was “seriously considering” adopting the new name during the US Open.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in