Facebook No Longer Reports Instagram User Data
It appears that Facebook decided on a way to avoid negative stories about Instagram user data, such as a report late last month by the New York Post about the photo-sharing application’s sinking numbers: Now, Instagram user data are not available at all.
It appears that Facebook decided on a way to avoid negative stories about Instagram user data, such as a report late last month by the New York Post about the photo-sharing application’s sinking numbers: Now, Instagram user data are not available at all.
Sister site AppData reported 45.8 million monthly active users for Instagram Monday, but that was the last day for which data were available, and the Instagram page on AppData now contains the following message:
Facebook no longer reports new data for this application.
Negative press aside, Facebook does not report user data for other applications it owns, and the social network confirmed to TechCrunch:
We don’t provide app usage metrics for apps owned or created by Facebook through our application-programming interface.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in