No Contest: Why This Popular Social Media Marketing Approach Is Weak
Three reasons why I plead "nolo contendere"
I’m not a fan of contests. As a customer, I may enter one every now and then, but I don’t rush to the attraction of free stuff. The odds of winning are low, and I’m the eternal pessimist. As a marketer, I tend to dislike contests for a variety of reasons. I just don’t see the value in them.
Now, I’m aware of the conventional wisdom on this … and what I’m up against. Social media marketers love contests.
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