NJ "Membership" or New Volkswagen Jetta?

If you think a recession is the wrong time to jack up subscription rates, you aren’t thinking like David Bradley and National Journal.  According to information obtained by FishbowlDC, NJ readers are going to have to dig a lot deeper to keep up with the newsgroup’s transition from a subscriber to membership business model beginning in January of 2012.  Subscriptions, which currently hover around $7,000 annually, will cease to exist next year.  They’ll be replaced by “memberships” listed at the bargain price of a new Volkswagen  Jetta… or $25,000. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in